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Our exclusive tools and methodologies
QUANTITATIVE RESEARCH |
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Our quantitative techniques
include:
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Individual
face to face interviews, structured and semistructured
(PAPI / CAPI) |
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Diaries |
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In-hall
interviews (PAPI / CAPI / CAWI) |
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Telephone
interviews (CATI) |
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CAWI interviews |
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Mystery Client |
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Our specific research
tools:
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PRODUCT
AND CONCEPT TEST |
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PACKAGING TEST |
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SNIFF
TEST |
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Product / brand potential forecast |
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Advertising potential check |
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TRACKING
MEDIA AND ADVERTISING HABITS |
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ADAPTIVE
CONJOINT ANALYSIS |
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BRAND
MAPPING |
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CUSTOMER
SATISFACTION |
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MYSTERY
SHOPPER in sales and services |
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USAGE
AND ATTITUDE |
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TRADE
MARKETING |
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INTERNATIONAL
RESEARCH co-ordinated from Italy |
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