[ Our exclusive tools and methodologies
QUALITATIVE RESEARCH		 ]


 

All the projective and creative techniques for psychological, psycho-sociological and semiotic analysis through:
• In-depth interviews (non directed and semidirected)
• Qualitative In-Hall Test
• Focus groups (mini, standard, extensive)
• Analytical focus groups
• Creative focus groups
• Bulletin boards
• On-Line Focus Groups
• Telephone focus groups

MÜLLER & ASSOCIATI adopts a Verified Qualitative Analysis research approach:

It organically uses spontaneous association techniques, projective techniques, spontaneous and prompted verbatims, together with a structured data collection in order to carry out a cross check for concepts came out and to weight their importance.

MÜLLER & ASSOCIATI has and internal facility that allows clients to follow the performance of the focus groups directly, by one-way mirror and closed circuit TV.

Simultaneous Translation Equipment and FocusVision available
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