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Precious information for those who have to take decisions in firms |
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- To create or develop
a new concept
- To measure
the potential of a new product and its positioning
- To analyse and optimize
the marketing mix for a product that already exists or is to
be launched
- To discover and deepen
the image of a product, brand or firm, analyzing its evolution
over time
- To evaluate
the firm's positions in the world of its competition
- To study
the behaviours and expectations of the target
- To test
an advertising campaign and measure potential and efficiency
- To explore
the possibility of repositioning
- To sound out
opportunities in foreign markets
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